The Missing Feature of Eventbrite: Better Social Sharing for Events

Eventbrite Does Registration Well. Social Sharing? Not So Much.

Eventbrite is one of the most popular event registration platforms in the world — and for good reason. It handles ticketing, payments, and attendee management beautifully. But when it comes to getting attendees to actively promote your event on LinkedIn, Eventbrite falls short.

Eventbrite's built-in sharing features are limited to generic "Share this event" buttons that post a URL with a small preview image. The result? Click rates under 1%. No one shares a generic URL — they share content that makes them look good.

What Eventbrite's Social Sharing Lacks

Feature	Eventbrite Built-in	Eventbrite + I'm Attending
Share mechanism	Generic URL share button	Personalized branded graphic
Visual content	Event page thumbnail	Custom graphic with attendee's photo
Sharing motivation	Low (generic link)	High (personal, professional)
LinkedIn optimization	Basic link preview	High-res square PNG
Typical share rate	Under 1% of attendees	10-20% of attendees
Impressions per share	Minimal (link preview)	500-2,000 per post

How to Add I'm Attending to Your Eventbrite Events

Step 1: Create your I'm Attending template (2 minutes)

Upload your event branding and define the photo area.

Step 2: Add the link to your Eventbrite confirmation

In Eventbrite's Order Confirmation settings, add a custom message with your I'm Attending link: "Create your personal event graphic and share it on LinkedIn!"

Step 3: Add to your Eventbrite event description

Include the I'm Attending link in your event description with a CTA and preview image.

Step 4: Include in confirmation emails

Customize your Eventbrite confirmation email to include the link prominently.

The Combined Power: Eventbrite + I'm Attending

Eventbrite handles what it does best: registration, ticketing, and payments. I'm Attending adds the missing layer: turning every registration into a potential LinkedIn post that reaches hundreds of new potential attendees.

The proof: at M01N Startup Camp, this approach generated 250,000+ organic LinkedIn impressions in 1.5 weeks — driving additional registrations that no amount of Eventbrite share buttons could achieve.

"Every attendee who posts their I'm Attending graphic exposes your event to their entire professional network — 500-2,000 people per post. Eventbrite's share button reaches almost nobody." — I'm Attending

Advanced: Automate With Zapier

For maximum efficiency, connect Eventbrite to your email tool via Zapier:

1. New Eventbrite registration triggers Zapier
2. Zapier sends an automated email with the I'm Attending link
3. Attendee creates and shares their graphic

This creates a fully automated viral loop that runs without any manual intervention.